Lily Collins is the new Movado ambassador

The Mortal Instruments star, Lily Collins will soon take on the role of ambassador for Movado Timepieces according to Celebrity Gossip Net. She will be featured in a photo spread by photographer Carter Smith in their Fall 2012 campaign spread.

Collins has modeling experience, which might be ironic to Mortal Instruments fans since her character (Lily Fray) is often out done in fashion by the stylish, whip toting Isabelle Lightwood, who will be played by Jemima West.

Collins joins an impressive list of stars to have this honor. Kerry Washington, Derek Jeter, and Amanda Seyfried have also modeled for the brand.

The images are scheduled to appear in magazines this September. During that time Collins will be filming ‘City of Bones,’ the first film in Sony Pictures hopeful franchise hit by Cassandra Clare.